Market Leader Competitor Geofencing Advertising
Our Market Leader Competitor Geofencing Advertising package features:
. Web-based conversions
. Location-based conversion zones
. Competitor location analysis
. Mobile ads
. Quarterly banner ads
. Demographic campaign setup
. Location campaign setup
. Access to 350+ ad exchanges, publishers, and networks
. Time- and location-based audiences
. Recency targeting
. Event targeting
. Conference targeting
. Custom bulk upload
. Targeting for up to 250 competitor locations
. Creation of up to 50 conversion zones
No matter which package you choose, you’ll receive the following perks:
. Location-based conversion zones
. Competitor location research
. Mobile ads
. Campaign locations setup
. Quarterly banner ads
. 350+ ad exchanges, networks, and publishers
. Audience creation based on location and time
. Conversion zones
. And more!
As your partner, we provide you with everything you need to create the best possible geofencing campaign. That way, you can win over customers and beat out the competition. We also offer you the chance to integrate your digital marketing services.
With the following services, you can take your business to the next level:
. Search engine optimization (SEO)
. Pay-per-click advertising (PPC)
. Email marketing
. Social media marketing
. Voice search optimization
. Website design
. Reputation management
What do our geofencing advertising services include?
When you partner with Tech Sailor for your geofencing marketing needs, you get a lot in return. We’re passionate about maximizing the success of our clients — which is why we’ve generated more than $1 billion in revenue for them.
It’s also why we include tons of helpful features with our services, including:
Customized strategy
We provide your company with a strategy tailored to your business, industry, target market, and goals. Personalizing your geofencing advertising plan to your business lets us optimize your ROI. With a bigger ROI, your company can start working towards its most ambitious goals, like expanding into a new area or creating a series of new positions in your local community.
Dedicated account manager
We recognize that to earn the best results from geofencing marketing that it’s essential to have a partner. That’s why we partner you with a dedicated and hands-on account manager. They know not only your business but also your team — and unlike other geofencing advertising companies, we work as an extension of your organization.
Conversion tracking
As a performance-driven digital marketing agency, we understand that geofencing advertising needs to deliver real, measurable results. With our industry-leading and artificial-intelligence powered software, MarketingCloud, we track the conversions created by your campaign in real-time.
Demographic and behavioral targeting
We maximize your geofencing marketing strategy by developing sub-audiences in your target audience. Our team uses several factors, including demographics and location, to build a series of audiences. With increased audience data, we can enhance your geofencing campaign further, resulting in more leads, conversions, and revenue.
In-depth competitor research
Our award-winning team conducts comprehensive research into your local competitors — we take similar steps when evaluating your competition at conferences and events. By investing the time to investigate your competition, we build an aggressive geofencing advertising plan that targets your most valuable consumers.
And more!
When you partner with our geofencing advertising company, you choose a partner that goes the extra mile for your business. That is why more than 90 percent of our clients choose Tech Sailor as their long-term partner for digital marketing.
Want to learn more about our competitor geofencing advertising services? Give us a ring at 123-456-789 to discuss building your customized strategy with one of our talented strategists — or contact us online and tell us more about your business and your goals.
7 benefits of geofencing advertising
Geofencing advertising offers your company several impressive — and noticeable — benefits, including:
1. Geofencing advertising satisfies customers
It’s a surprising fact for many businesses, but consumers want to hear from your company. According to 80 percent of consumers, they’re more likely to do business with an organization that offers a personalized experience, whether through apps, websites, ads, or another channel.
If you want to satisfy potential shoppers, you need to appeal to their wants and geofencing advertising does that. With compelling and actionable ads, you can remarket your business to people in your target audience, whether they’ve visited your location or purchased your product.
A sale isn’t necessary to appeal to consumers, though
You can also encourage users to visit your store, trade show booth, or website by resolving their needs. Maybe, for example, they’re looking for an experienced fence installer or a specialty manufacturer. With your ads, you can show users that you’re the solution to their problem.
2. Geofencing advertising increases conversions
Our competitor geofencing advertising services also assist with boosting your conversions, which can range from in-store visits to quote requests to newsletter sign-ups. By understanding your goals, as well as researching your competitors and target market, we can find the best areas to place geofences.
We also determine an optimal size for your geofences, maximizing your company’s exposure to your target audience. Plus, we create compelling ads that appeal to the wants and needs of your geofencing audience.
As we focus on performance-driven strategies, we’re focusing on driving high-value traffic to your company. Instead of an everyday consumer visiting your store, it’s your ideal shopper. That means they’re more likely to act on your calls-to-action (CTAs), like joining your email newsletter.
Increasing your conversion rates can lead to big accomplishments.
If you’re a software-as-a-service (SaaS) provider, for example, earning more newsletter subscribers can help your business earn more clients. With your email marketing strategy, you can create newsletter content that moves new subscribers down your buying funnel and towards purchasing your software.
This later gain can help your business expand its team of developers, which can make it possible for your company to develop additional features for your software. You may even develop another software application to expand your services and revenue channels.
Even though geofencing advertising rarely generates immediate sales, it can provide the foundation for future sales via brand awareness and micro conversions. This advantage of geofencing advertising can help your business move ahead of competitors that only focus on bottom-of-the-funnel users.
3. Geofencing advertising generates high-quality leads
Even if you’re a business that doesn’t operate a storefront location, geofencing advertising can help by generating high-quality leads. For your sales team, that’s an immense benefit, as they can focus their time on converting leads, rather than finding them.
If your company attends industry conferences and trade shows, for example, you can use geofences to reach your target audience — which is difficult during packed, noisy industry events. When attendees leave the event building, they can start receiving ads for your business.
This strategy works well too, as after a long day, you know people will unwind with their phones. They’ll browse the Internet, watch some YouTube, or follow-up on some industry topics — and in the process, they’ll see ads for your business.
Your ad can encourage users to visit not only your website but also your booth. In this scenario, you’re directing high-value consumers to your sales team. Your team can then connect with these users and turn them into leads.
In this example, your traditional and digital advertising combine to drive your company forward.
4. Geofencing advertising promotes customer loyalty
It’s essential that your business not only earns new clients but also retains its current customers. Why? It costs ten times more to earn a new client than to retain an existing one, which has a significant impact on your bottom line.
How does geofencing advertising encourage customer loyalty, though?
By offering relevant and helpful ads to your target audience. If you’re an HVAC company, for example, and someone visits your competitor across town, you know they’re looking for an HVAC-related solution.
Your advertisement can help them, such as by promoting your offer for a free installation quote or a 10 percent discount on all HVAC systems. When shoppers arrive at your store, your team can then follow-up with great customer service, providing users with a positive experience.
The same scenario applies to businesses without a physical storefront.
At a conference, trade show, or another event, your team can still provide your target audience with a positive, memorable experience. That kind of care can encourage your audience to choose your company, and not your competitor, for their unique needs.
5. Geofencing advertising improves brand awareness
With our competitor geofencing advertising services, we also improve your brand awareness — and that’s an immense benefit. Your brand carries unparalleled value and can convince users that your business is the best choice.
A geofence contributes to better brand awareness by exposing users to your business. When they use their mobile apps or mobile browser, they see advertisements for your company. The continued presence of your business in search results emphasizes that you offer a solution to their problems.
Those problems can include finding caterers for a festival, picking a restaurant for a family get-together, or even selecting a venue for a company event. The best part is that once a user chooses your business, you can start building their brand loyalty.
That brand loyalty can lead to a long-term partnership — and source of revenue. For example, if you’re a venue, a business may choose to work with you for each of their company parties. Even better, they may recommend you to other companies.
6. Geofencing advertising helps target ideal customers
Geofencing advertising provides your business with helpful information about your target audience. It also allows our team to refine your marketing persona by location, demographics, and several other additional features.
With detailed target audiences, you can maximize the success of your geofencing marketing strategy. Our team can create specific ads for audiences that are five minutes away from your store, versus 10 — or for audiences that visit competitors with higher or lower price points than your business.
By enhancing your target audience, you can improve your overall geofencing advertising campaign. That can lead to better results, such as in the form of more leads, conversions, and sales. It can also help you reach your goals faster.
7. Geofencing advertising improves other digital marketing strategies
An integrated digital marketing strategy offers your company a competitive edge. That’s why many businesses invest in not only geofencing advertising, but also SEO, PPC advertising, and several other services.
A multi-pronged approach to digital marketing maximizes your company’s online visibility. It can also drive the results you’re looking for, like more reservations at your restaurant or more requests for an HVAC system quote.
