What do these reports include?

Each Tech Sailor client who signs up for an SEO plan, or any one of our other inbound marketing plans, receives detailed monthly reports from their dedicated Internet marketer. These reports are already customized for each client's needs, and may include data on website revenue, traffic, and search engine optimization. However, some clients request additional data beyond what is included in our standard custom monthly reports.

Our advanced monthly reporting packages include more specific and in-depth reporting of revenue and traffic per channel, allowing you to make better decisions about your specific marketing channels. You will be able to gather more information about the leads and revenue attributed to external sources like social media and email marketing, as well as the revenue that can be attributed to search engines and your SEO campaigns.

In addition to per-channel reporting, Tech Sailor will set up specific, targeted goals, events, and dashboards in Google Analytics. This will allow you to review the number of visitors who are completing specific actions, including filling out a contact form or signing up for your email marketing, to make sure you get the most accurate data on your monthly SEO report.

Finally, along with the detailed reporting on these individual sources and channels, you will receive access to our proprietary MarketingCloud system. This will allow you to view new leads on your website, as well as identify the sources that sent them to you. MarketingCloud will also allow you to track companies visiting your website by name, giving you a better idea of who is interested in your products or services.

These reports can be tailored at your preference to focus on more complex marketing data, or presented in different formats that may suit the needs of your company.

What are the advantages of custom reports?

Our custom reporting packages allow larger businesses with multiple marketing channels to identify successful marketing campaigns, track ROI, and set specific monthly goals per channel. These reports also provide in-depth data on the amount of money that you are spending to acquire new leads, as well as helpful data on the progress of potential leads through your marketing funnel.

Optionally, these custom reporting packages can provide you with data on your website call tracking. We also offer detailed ecommerce reporting for businesses operating an online store.

Do I need custom reporting?

For a majority of Tech Sailor customers, the monthly reporting built into our SEO and marketing packages is all that is necessary to make decisions regarding their online activities and the successes of their campaigns. However, some larger clients have requested more in-depth reporting and features, which is why we have created these custom plans.

If your website is very large, or you utilize a high number of online marketing channels, you may want to invest in custom reporting to get a deeper understanding of the status of your online marketing. These reports are intended for clients who desire detailed data on their ROI, cost-per-lead, and goals. For clients who utilize only a few online marketing channels, or have only partnered with Tech Sailor for a single SEO plan or project, this level of data may not be required.