Our programmatic advertising services include:

Campaign development and strategy

At Tech Sailor, we understand that every business is different. Our online ad experts work with your company to develop a unique ad strategy based on your goals and budget.

Creation of ad creative

In addition to positioning and targeting, we’ll develop ad creative sure to engage and convert your target audience. We offer a number of ad sizes and formats to appeal to your audience — and our designers know how to create visually appealing ads that entice clicks.

Google Analytics integration and goal tracking

We’ll help monitor your ad performance and make needed optimizations to drive even better results with your programmatic ads. You won’t even have to lift a finger to reap the benefits of A+ programmatic ads.

Remarketing strategy and implementation

Our Market Leader and Trailblazer plans include remarketing options to help you re-engage and convert more customers. For a complete overview of our programmatic advertising plans and pricing, just click here.

Industry-leading expertise

When you choose Tech Sailor as your programmatic advertising partner, you’ll receive access to a team of paid ad experts. You’ll be paired with an account manager, dedicated to driving the best possible results for your business — and all our plans include up to two personal consultations per month.

Industry-leading expertise

When you choose Tech Sailor as your programmatic advertising partner, you’ll receive access to a team of paid ad experts. You’ll be paired with an account manager, dedicated to driving the best possible results for your business — and all our plans include up to two personal consultations per month.

Strategic ad testing

We also offer multivariate testing for landing pages and ecommerce cart/checkout processes. Contact us for a custom quote if you require these additional services.

Benefits of programmatic ad services

Still not convinced programmatic advertising is right for you? Take a look at these top three benefits of programmatic advertising for businesses like yours.

1. Greater ad control helps you reach qualified leads

While traditional pay-per-click (PPC) ads offer targeting options, programmatic ads go a step further to give you more control over your ads and target audience.

Programmatic advertising focuses on connecting you with a specific audience. In other words, it helps you reach the right people with the right ad at the right time.

Programmatic advertising focuses on connecting you with a specific audience. In other words, it helps you reach the right people with the right ad at the right time.

These highly targeted ads allow you to reach people based on demographics, time of day, sites they visit, and more to maximize the potential of your ads.

Remarketing strategy and implementation

Our Market Leader and Trailblazer plans include remarketing options to help you re-engage and convert more customers. For a complete overview of our programmatic advertising plans and pricing, just click here.

Industry-leading expertise

When you choose Tech Sailor as your programmatic advertising partner, you’ll receive access to a team of paid ad experts. You’ll be paired with an account manager, dedicated to driving the best possible results for your business — and all our plans include up to two personal consultations per month.

Industry-leading expertise

When you choose Tech Sailor as your programmatic advertising partner, you’ll receive access to a team of paid ad experts. You’ll be paired with an account manager, dedicated to driving the best possible results for your business — and all our plans include up to two personal consultations per month.

Strategic ad testing

We also offer multivariate testing for landing pages and ecommerce cart/checkout processes. Contact us for a custom quote if you require these additional services.

2. Extra precision saves money and drives growth

A true win-win situation — you won’t waste money advertising to the wrong audience, and leads will enjoy ads that cater to their unique needs and interests.

The extra precision afforded by programmatic advertising allows you to save money and drive business growth.

3. Streamlined ad buying saves you time

Since programmatic advertising uses automated, real-time bidding, you’ll also save time and drive better results.

Partnering with Tech Sailor will put you at ease since we continually monitor your ad campaigns and identify solutions for improving your ads to maximize conversions and revenue.

With programmatic ad services, manual bidding is a thing of the past — and you’ll enjoy the hassle-free results you want — all while staying within your ad budget.

Programmatic ads vs. traditional pay-per-click (PPC) advertising

Wondering how programmatic ads differ from traditional paid advertising?

It’s important to note that programmatic advertising is a form of PPC. However, as noted above, programmatic advertising focuses more on buying a certain audience vs. a particular ad space.

Here are a few key differences between programmatic and traditional paid media buying.

Bidding: While traditional search ads are based on a bidding model alone, programmatic ads use real-time biding and allow you to set a floor price with certain partners. In addition, programmatic ads allow you to work with a fixed CPM cost for direct deals.

Ad setup and implementation: Traditional search advertising campaigns require tremendous attention to detail to drive maximum impact with minimal investment. Failing to accurately input and monitor bids can result in thousands of dollars of wasted ad spend.

While programmatic ads also require attention to detail, automated bidding and daily spend limits help to maximize your budget and drive the best possible results.

Key metrics: Traditional PPC campaigns often focus on click-through rate (CTR), which is directly tied to quality score and ultimately ad cost. Typically, higher CTR equates to lower cost per click.

However, with programmatic ads, high CTR can indicate fraudulent traffic. Programmatic ads focus more on viewability or what percentage of people actually viewed your ads.