How to use social media advertising for ecommerce

There’s a lot that goes into creating winning social media ads, but we boiled it down to a few main points.

To get started advertising your ecommerce business on social media, you’ll want to:

1. Establish your campaign goals

Do you want to boost brand awareness? Increase traffic to your site? Earn more sales?

Setting clear goals for your social ad campaigns will help you get the best results.

Not sure how to set smart social media goals? Our experts at Tech Sailor can help!

Contact us online, or give us a call at 999-999-9999 to learn more.

2. Choose your social platforms

Next, you need to determine which platforms you’ll use for social advertising. Depending on your goals and audience, you may choose to advertise on one or multiple platforms.

3. Develop your ad text and creative

You’ll also need to consider your ad design. Whether you use image, video, or plain text ads, you want your social ads to stand out in users’ feeds and encourage them to click.

Not a design pro? Don’t worry.

Tech Sailor can help you design creative ads that drive engagement and support your business goals.

4. Create custom landing pages

Next, you’ll need to design custom landing pages that people “land” on after clicking your ads.

Make sure your landing page matches your ad copy. For example, if you run a campaign to advertise car parts you sell, you’ll want to link the ad to a landing page that highlights your car part offerings.

Landing pages should include a clear call to action (CTA), so visitors always know what step to take next.

Check out our landing page design best practices to learn more.

5. Set up ad targeting

Successful ecommerce social media ads use custom targeting to reach the most qualified audience.

Depending on your campaign and goals, you may choose to target social media users based on:

. Custom audiences or existing customer lists

.Keyword, interest, and user intent

.School, profession, and workplace

.Company size, industry, and job title

.Device

.Demographics

.And more

Tech Sailor can help you identify and set up ad targeting options that will produce the best results for your business.

6. Launch your ads and monitor results

Finally, it’s time to launch your ads!

Just remember — you’ll need to monitor and evaluate campaign results continually. This will allow you to make data-backed changes to your campaigns so that you can earn more exposure, leads, and conversions.

At Tech Sailor, our clients receive monthly social reports and optimization recommendations. Clients also have access to our exclusive return on investment (ROI) tracking software MarketingCloud, which makes it easier than ever to track social media’s impact on your bottom line.

If you want to learn more or need help evaluating and optimizing your social ads, give us a call at 51816266!

7. Partner with an ecommerce advertising agency

If the steps above seem daunting, we encourage you to partner with ecommerce advertising experts — like our team at Tech Sailor.

An experienced ecommerce social media advertising agency can walk you through every step to create ads that drive results for your business.

Want to learn more about a partnership with the Tech Sailor team? Contact us today to speak with a strategist — we’d love to hear from you!

Where should I advertise? Top 7 social media platforms for ecommerce

Ecommerce social media advertising services from Tech Sailor include ads on top platforms, like:

.Facebook

.Twitter

.Instagram

.LinkedIn

.YouTube

.Pinterest

.Snapchat

No matter the platform you use, social advertising services from Tech Sailor can help achieve your unique business goals.

Keep reading to learn more about what our social advertising plans for ecommerce include.

What do ecommerce social media advertising services include?

We’ve designed our ecommerce social media advertising services specially for small and midsized online store owners.

That’s why our services include:

Social media ad management

When you partner with Tech Sailor for ecommerce social media advertising, you’ll get access to a dedicated account manager. In addition, you’ll receive support from social team members with expertise on each network.

Tech Sailor clients also have access to MarketingCloud — our proprietary ROI tracking software, powered by IBM Watson.

With a dedicated account manager and advanced reporting, you can make data-backed decisions to propel your campaigns to new heights.

Social ad account audit

We’ll start our work together with an audit of your social ad account.

Our team will analyze your current social media strategy, as well as competitors’ ads, so we can position your ads to drive the best results.

Social media advertising strategy and consultation

After auditing your current social ad account, we’ll make recommendations for your campaign structure and number of campaigns to help you achieve your goals.

We’ll also help you establish audience targeting and budget options that best fit your ecommerce business.

With 20+ years of experience, our social media strategists know what it takes to deliver results for ecommerce companies. Don’t take it from us though — hear from 500+ happy clients.