Costs associated with local SEO
Ultimately, the price you pay for local online marketing will depend on the plan you choose and the long-term value the service provides.
Local SEO agencies offer various options for local SEO services. Typically, local SEO service packages fall into one of these categories: automated local SEO services, small-scale local SEO campaigns, and comprehensive SEO campaigns. Let's take a look at how much you should expect to pay for each tier.
Automated local SEO: $84-$499 per year
Small-scale local SEO campaigns: $399-$899 per month
Comprehensive local SEO: $899-$1,999 per month
Automated local SEO
For a monthly fee, automated systems will submit your business information to data providers and business directories to ensure your business name, address, and phone number remain consistent in local searches.
While these platforms are easy to manage, they don’t provide much long-term value since they stop maintaining your listings when you stop paying. Automated services alone will not boost your website’s rankings in local searches.
For platforms like Moz Local, you can expect to pay around $129 per year for each location, depending on what package you choose. Platforms like Synup and Yext typically cost $300-$499 per year> for a single location, and they offer volume discounts for larger businesses.
Small-scale local SEO campaigns
Depending on the agency you choose and their specific offerings, you should expect to pay $399-$899 per month for smaller-scale local SEO services.
A smaller-scale campaign may be the best option if you are just getting started with local SEO or if your business operates in only one location. While small-scale SEO campaigns typically do not contain all the bells and whistles of more comprehensive plans, they can help your business rank higher in searches to earn more local customers and revenue.
Comprehensive local SEO
Comprehensive local SEO campaigns, like those offered by Web$, typically include internal website maintenance, as well as external elements like link and citation optimization, mobile SEO, and online review management. In addition, they often come with custom reporting, so you can see exactly where your money goes and easily track your ROI.
If you want comprehensive local SEO services, you should expect to pay $899-$1,999 per month.
While holistic campaigns are more expensive, they set your business up for long-term success and help you achieve top ranking spots in search results.
takes to get real results online. We also keep the focus on the metrics that mean the most, like leads and revenue generated. We know that hitting these goals is what moves businesses forward, and we believe that our clients' success is the best measure of our own performance.
Through our years of experience, we've also learned that while each channel has its own set of advantages, they all work best when strategically paired with other channels. That's why we offer full-service strategies to each of our clients, and use a combination of digital channels to increase visibility, conversions, and revenue.
As a result, we've driven over $700 million in sales and over 3 million leads for our clients. We've also built the most connected media team in the industry, with over 40 in-house influencers dedicated to building relationships and earning publication on prominent websites.
Our team has also worked to develop proprietary tools that help us more effectively track and report our results, and as a result, we now have the #1 ROI tracking platform in the industry, called MarketingCloud.
The Internet is our passion, and we’re passionate about helping businesses reach their goals. So when you choose Tech Sailor as your digital marketing agency, you won’t get a cookie-cutter strategy — you'll get a custom plan that fits your company, your needs, and your goals.
