What do CDP services from Tech Sailor include?

At Tech Sailor, we want you to make the most of your data, and we can help you collect it. We know that from a marketing perspective, data means everything. To take advantage of every last drop, we’ve created a proprietary CDP software called MarketingCloud (MC).

This artificial intelligence-powered platform is home to more than ten smaller tools that work to bring you the best data and insights into your marketing campaign.

Check out what data you’ll have access to when you invest in CDP services from Tech Sailor:

LeadManager

Have you ever had trouble keeping track of your leads? Have you ever wanted to know more information about your leads? If so, LeadManager can help.

This tool allows you to gain insight into how leads make their way to your site, in addition to what pages they visit and what campaigns drive phone calls.

The best part? All your lead data is in one place.

CallTracker

Like we mentioned before, calls are a big part of your business, and learning to make them as effective as possible is an art. You’ll be able to simplify the art of tracking calls with CallTracker.

This MC feature allows you to see real-time data concerning your phone calls, along with call transcriptions, the source of your phone calls, and more.

CallTracker can multiply the effectiveness of your marketing campaigns since you can attach specific phone calls to each marketing strategy. Unique phone numbers allow you to track precisely where leads come from.

ContentAnalytics and PredictionGenius

ContentAnalytics uses machine learning and artificial intelligence to help you understand the value of your content. You’ll be able to see visitor and conversion data, as well as the value of each page of content, and how much site visitors engage with each page.

This data is invaluable for helping you craft effective future content.

Content is the most critical part of your website, and you can spend countless hours crafting and posting content that you think has ranking potential. But what if it doesn’t rank for weeks, or it doesn’t rank at all?

PredictionGenius can predict how a piece of content will perform in search engine results pages (SERPs), meaning that you won’t have to play the guessing game.

Your ranking is crucial to how much site traffic you receive, so having insight into how your content will perform gives you a leg up on your competition.

PredictionGenius is the only tool of its kind, and you won’t be disappointed.

VisitorRecorder

Have you ever wondered what people do when they’re on your site?

VisitorRecorder will teach you!

You’ll be able to gain real-time insight into user behavior, how they interact with your pages, what buttons they press, and so much more. This kind of insight helps you understand how to craft a website that resonates with your target audience.

Personalize

In today’s world, personalization is critical. Users want to feel important and catered to, and with Personalize, you can create a website experience that does just that for your target audience.

With this tool, you’ll be able to tailor your website to visitors’ industries, companies, locations, and previous behavior.

CompetitorSpy

If you’ve ever wished you could spy on your competitors, now you can!

With CompetitorSpy, you can see data that outlines where your competitors get their traffic, what other companies look at on your website, and even what pages they view.

You’ll always be in the know with CompetitorSpy.

MarketingCloud integrations

Currently using another platform?

Our MarketingCloud CDP software seamlessly integrates with the following platforms to help you make the most of your data:

What is a customer data platform?

You can think of a customer data platform’s architecture as a puzzle. The data platform is the bigger piece of a thousand-piece puzzle — it’s a storage area for data that comes from tons of different channels.

When you combine this data using customer data platform software, you’ll see trends and potential outcomes clearly, which allows you to make the best possible choices for your business.

In layman’s terms, you can picture a customer data platform like a puzzle.

It takes audience demographic data from a specific channel, like paid advertising (one piece of the puzzle), email information from an email client (another piece of the puzzle), and so on to create a complete puzzle.

A CDP takes data from all areas, compiles it into one system, and helps you make decisions based on how that data works together. When explained in this way, it’s easy to see how a customer data platform is especially beneficial in the marketing industry.

What kind of data can you store with customer data platform software?

Any data that you can collect, in any capacity, is more useful when used with customer data platform software.

Why? Because when data gets stored together, CDPs can draw conclusions based on all that data.

If you’ve ever heard the saying, “The whole is greater than the sum of its parts,” it perfectly describes the best customer data platforms.

Keep in mind that each category of data that you can store within a customer data platform is typically broken down into more categories.

Here are some data types that you can store within the best customer data platforms:

Customer demographic data

If you own a business, you know that you can’t create products or market them properly without understanding the demographics of your audience.

Here’s some beneficial demographic information that you should consider:

How old are they?

What is their marital status?

How many children do they have?

What is their occupation?

What is their household income?

The answers to these questions can go a long way in helping you create and market a product that speaks to your target audience. The right customer data platform software can keep demographic data stored and organized correctly.

Ecommerce transactions

If you run an online business, you know it’s essential to keep track of your sales. Not only that, but it’s important to know where the sales came from, along with a long list of other data points.

Here are some ecommerce data points that your customer data platform software can store:

How many units of each project you've sold

If the same person made repeat purchases

How the purchaser got to your site, like from an ad on social media

How long the purchaser was on your site

If they abandoned their shopping cart at any point

Your ecommerce transaction data can work well with demographic data to recognize trends among your overall audience. When you start looking at more than one area of data, you can see how beneficial it is to have it all in one place on your customer data platform.

Email information

Your email marketing campaign is a big part of your overall strategy, so it’s important to pull that information in as well.

Here are some email marketing metrics you can store on your customer data platform to increase the well-roundedness of your data pool:

1. Email recipients

2. Email open rates

3. Email subject lines

4. Email sending frequency

5. Call to action (CTA) effectiveness

Email marketing information is another piece of the puzzle when it comes to a complete customer data platform.

Social media interactions

Social media is one of the best ways to market your products. But wouldn’t it be nice if you could integrate your social media data with your demographic data to conclude who you should target on social media?

With your customer data platform, you can.

Here are some metrics you should pay attention to when it comes to social media:

1. What platforms your audience uses the most

2. What post types people interact with the most

3. If your audience uses direct message features

4. How users engage with video and image posts

5. These metrics combine with demographic data and more to create a brilliant picture of your audience and how they interact with your products.

Website metrics

Your website is the home of your products, services, online store, and so much more.

You must collect data based on how users interact with your site to ensure that it’s driving sales.

Website metrics are one of the most important things to include on your customer data platform.

Here are some can’t-ignore website metrics:

Time on page

Bounce rate

Dwell time

What buttons users click

How users found your website

How many pages they visit

How they convert

If they convert

Overall website traffic

Location of your site visitors

There are a ton of website metrics to consider, and they’re all vital in helping you form the best possible marketing strategy — especially when combined with other parameters in your customer data platform.

Email information

Your email marketing campaign is a big part of your overall strategy, so it’s important to pull that information in as well.

Here are some email marketing metrics you can store on your customer data platform to increase the well-roundedness of your data pool:

1. Email recipients

2. Email open rates

3. Email subject lines

4. Email sending frequency

5. Call to action (CTA) effectiveness

Email marketing information is another piece of the puzzle when it comes to a complete customer data platform.