Benefits of data and API integration services

Why is data and API integration beneficial, and why should you use API and data integration services? Here are some of the top benefits:

Connect with third-party systems

Third-party API integration services enable you to access the data and functionality of a wide range of third-party systems. This capability can significantly enhance your existing systems and boost your productivity.

Get custom integration solutions

With API and data integration services, in addition to integrations with existing third-party APIs, you get custom API integration solutions. An API integration company can provide custom solutions that ensure you have the features your business needs to maximize the value of the integration.

Reduce your workload and automate your processes

Connecting your systems through custom and third-party API integration can reduce your workload by helping you make the most of existing functionality.

Integration enables your data to update across systems, so you don’t have to worry about manually moving and updating your data. You can also access existing functionality that’s available through APIs rather than building your own.

API and data integration can also help you automate your operations, reducing your workload, and making your processes more efficient.

Improve data integrity

API and data integration solutions enable your systems to share data and update data automatically across systems. For example, if you update lead information in your CRM, it will update in your marketing automation software as well.

This automatic data sharing between systems improves your data integrity. You won’t have to worry about discrepancies between data in different systems.

Get more value from your data

Data integration solutions help you get more value from your data by breaking down silos and improving access to information across your organization. API and data integration services can help you organize your data and view it together to get more valuable insights from it.

What do data and API integration services include?

With data and API integration services, you can connect software or third-party APIs to enable data and feature sharing between various applications.

You can integrate numerous types of software, including marketing automation tools, lead management systems, CRMs, ecommerce platforms, online advertising platforms, payment gateways, and more.

Data integration services may also involve extracting data from systems, organizing it, ensuring it’s formatted correctly for your needs, and delivering it to other systems.

How MarketingCloud helps with API and data integration

MarketingCloud, our proprietary digital marketing platform, comes with numerous built-in integrations and connects with many application types.

The platform contains numerous features that allow you to see several types of marketing campaign and lead management data in one place.

1. LeadManager provides data about your leads and how they interact with your website

2. CallTracker provides phone call sources and other data, as well as call transcripts

3. MyEmail provides data from your email marketing campaigns

5. Analytics provides data about your search engine performance

You can integrate the data from these and other features within MarketingCloud to boost your digital marketing performance across numerous channels, from email to search to social media.

MarketingCloud also integrates seamlessly with numerous CRMs thanks to its built-in integrations. In addition to our CRM system, CRMROI, MarketingCloud integrates with CRMs such as:

1. Salesforce

2. Pipedrive

3. Insightly

4. Zoho

5. Nutshell

6. SugarCRM

7. And many more

Other MarketingCloud integration partners include:

1. Marketo

2. Shopify

3. Amazon Seller Central

4. Amazon DynamoDB

5. Intercom

6. Facebook Custom Audience

Through MarketingCloud and our data and API integration services, we can help you connect your systems and data so that you can get more value from them.

Important considerations for data and API integration

Data and API integration projects can be complex, and you need to keep numerous factors in mind to ensure a successful project. Some essential elements to consider include:

Security: Security should always be a top priority when dealing with data. Without proper security measures, APIs are another potential way in for hackers. Proper measures for authentication, privacy, and other factors are essential for preventing denial of service attacks, code injections, and other vulnerabilities.

Data format: Another important aspect is data format. Your data should be in a consistent format that allows you to access and use it easily.

Data organization: Keeping your data organized helps you make the most out of it. When your data is organized, you can more quickly and easily find what you need.

Data accessibility: You also need to make sure people within your organization have access to the data relevant to their roles. Ensure employees know where to find the information they need and set up secure authentication processes for them.

Reliability: You need your data integrations to operate reliability and transfer data accurately. Inaccurate or missing data can hurt your decision-making.

An experienced API integration company will prioritize these factors throughout your project, increasing the value of your project and data.

Why work with Tech Sailor?

Why choose Tech Sailor as your data and API integration partner? Here are six great reasons.

1. Powerful technology

MarketingCloud is one of the most powerful digital marketing platforms available. It enables you to track, automate, and refine your campaigns across multiple Internet marketing channels. It offers seamless data tracking, artificial intelligence-powered recommendations for improving your campaigns, and numerous integrations.

We offer our own CRM, called CRMROI, which is built with small-to-midsized businesses in mind. MarketingCloud also integrates with numerous leading CRMs and various other kinds of business software.

2. Expert team

Tech Sailor has more than 20 years of experience and a team of more than 275 experts in development, automation, digital marketing, and design. We’ve worked with clients across numerous industries on various types of projects.

3. A dedicated account manager

When you partner with us, you’ll get a dedicated account manager who will get to know you and your business and take the time to understand your goals and needs. They stay with you throughout your project, provide you with updates, and are available to answer questions.

4. A focus on results

At Tech Sailor, we focus on getting results for our clients in everything we do. Over the last five years, we’ve generated 6.3 million leads and $2.4 billion in revenue for our clients and earned a client recommendation score that’s 488% higher than the U.S. average.

5. Minimal time investment required

While you can choose to be more involved, we can take care of the entire data and API integration process with minimal time investment on your part. We’ll handle your data integration, freeing you up to focus on other areas of your business.

6. Full-service digital marketing

We’re a full-service digital marketing agency. In addition to data and API integration, we also offer a wide range of other services, from web design and development to website maintenance to search engine optimization (SEO).

Get more value from your data

Ready to get started with your data and API integration project? Our team is here to help.

To learn more about our data and API integration services, as well as MarketingCloud and our other digital marketing tools, request your free quote today or give us a call at 999-999-9999 to speak with a strategist!