Passionate people and with the best tools and approaches at your disposal.
Paid social media ads are a great way to help your D2C business increase exposure on social platforms.
Social algorithms have made it harder to reach and engage consumers organically in their news feeds. But with paid advertisements — like the examples above — you can instantly increase awareness of your brand and products.
We’ll explain D2C social advertising in-depth below, look at some examples, and give an overview of how our plans can grow your brand.
With 20+ years of experience, we've worked with D2C brands — just like yours — to drive impressive results with social media advertising.
Are you ready to start leveraging direct-to-consumer social media advertising? Contact us online to chat with an experienced strategist from our social media team.
Features | 1 Social Network | 2 Social Networks | 3 Social Networks | 4 Social Networks | 5 Social Networks |
---|---|---|---|---|---|
Included # of campaigns | Up to 5-10 across all networks | Up to 10-15 across all networks | Up to 15-20 across all networks | Up to 20-30 across all networks | Up to 30-50 across all networks |
# of total ads across all campaigns | Up to 20-40 ads based on social expert recommendation | Up to 40-60 ads based on social expert recommendation | Up to 60-80 ads based on social expert recommendation | Up to 80-120 ads based on social expert recommendation | Up to 120-200 ads based on social expert recommendation |
Networks included: (Facebook, Twitter, Pinterest, Instagram, LinkedIn, Snapchat (Geofilters), YouTube) | |||||
Dedicated social media advertising account manager | |||||
Additional support from social team members with expertise on each network | |||||
Access to MarketingCloud AI tracking tools | |||||
Targeting opportunities (dependent on networks) | |||||
Custom audiences using social pixels or customer lists | |||||
Keyword, interest, user intent targeting | |||||
School, profession, workplace targeting | |||||
Company size, industry, job title, etc. targeting | |||||
Device targeting | |||||
Demographic targeting | |||||
Initial deliverables | |||||
Social ad account audit, recommendations, and consultation | |||||
Social advertising strategy and consultation | |||||
Campaign structure recommendations | |||||
Recommended # of campaigns | |||||
Budget allocation recommendations | |||||
Audience recommendations and creation | |||||
Development of campaign goals | |||||
Social advertising creative development and consultation | |||||
Ad creative development (copy, headlines, creative, CTAs) - up to 4 unique ads for each campaign and copy adjustment based on audience | |||||
Initial ad creative includes two rounds of revisions | |||||
One-time social reporting ecommerce development | |||||
Ecommerce report including KPIs, trend data, ad performance, high-level overviews | |||||
Customized to show data and metrics specific to ecommerce performance | |||||
Ongoing management and optimization | |||||
Ongoing ad account management | |||||
Daily account monitoring of social ad comments and engagement | |||||
Monthly analysis of audience performance and optimization | |||||
Weekly creative analysis and optimization (pausing ads, minor tweaks, small changes) | |||||
Quarterly optimization of overall account strategy and approach | |||||
Up to 20% of ads are optimized monthly | |||||
Creative development and implementation | |||||
Up to 25% of campaign hours allocated to creative development and optimization per month - as needed | |||||
One round of revisions to client-provided creative (additional revisions & enhancements will be billed at $125/hour) | |||||
Reporting | |||||
Monthly, quarterly, and annual reporting | |||||
Reporting dashboard accessible at preferred frequency | |||||
Additional add ons | |||||
Additional campaigns (includes up to 4 ads each) | $300 each | $300 each | $300 each | $300 each | $300 each |
Creative asset package - 10 custom graphics (can add multiple packages for more assets, can add on a monthly or quarterly basis) | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 |
If company is split into separate business lines add per business line per month to minimum to account for additional AM and creative time | $300 | $300 | $300 | $300 | $300 |
Initial setup | $1,500 | $2,500 | $3,000 | $3,500 | $4,000 |
Ongoing monthly investment | $1,000 or 18% of ad spend, whichever is greater | $1,500 or 18% of ad spend, whichever is greater | $1,600 or 18% of ad spend, whichever is greater | $1,700 or 18% of ad spend, whichever is greater | $1,800 or 18% of ad spend, whichever is greater |
Minimum ad spend | $2,000 | $3,000 | $6,000 | $8,000 | $10,000 |
Maximum ad spend | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 |
Need more information? Call Us: 999-999-9999 |
GET STARTED | GET STARTED | GET STARTED | GET STARTED | GET STARTED |
In the table above, we’ve broken down our custom D2C social ad deliverables. All of our plans are custom-designed to help D2C brands increase exposure, engagement, leads, and sales with top social channels.
When you make Tech Sailor your D2C social media partner, you’ll receive:
A dedicated social media account manager
A comprehensive social ad account audit
Custom strategy recommendations and consulting
Social ad creative development
Ongoing management and optimization
In-depth reporting
Access to MarketingCloud — our proprietary ROI tracking software
And much more!
Especially helpful for D2C companies, you’ll also get access to advanced ad targeting options including:
Custom audiences using social pixels or customer lists
Keyword, interest, user intent targeting
School, profession, workplace targeting
Company size, industry, job title, etc. targeting
Device targeting
Demographic targeting
D2C ecommerce brands will also enjoy streamlined integration with platforms like:
BigCommerce
3dcart
CDK Global
Ecwid
Magento
OpenCart
PrestaShop
Shopify
Storeden
WooCommerce
Our custom deliverables and pricing options will help your D2C company get the best possible results. But don’t take our word for it — check out 500+ testimonials from happy Tech Sailor clients.
Like what you see? Contact us to start building your D2C social ad plan!
You have numerous format options for direct to consumer social media ads, including:
Text ads
Image ads
Video ads
Remarketing ads
And more!
Depending on your D2C business goals, you can tailor your ad objectives to:
Generate leads and sales
Highlight special offers and promotions
Encourage post engagement
Invite event responses
And more!
Choosing your ad type and format can have a big impact on the overall success of your campaigns. So, if you’re not sure where to start, we recommend consulting a professional social media agency like Tech Sailor.
In our 20+ years of experience, we’ve developed and managed social ad campaigns for hundreds of D2C businesses, just like yours. And we know what it takes to help you achieve your goals on social media.
Connect with our social experts at 51816266, or contact us online to learn how we can grow your D2C brand!
Passionate people and with the best tools and approaches at your disposal.