Passionate people and with the best tools and approaches at your disposal.
Twitter advertising pricing depends heavily on your ad type. You can choose from three ad types on Twitter: Promoted tweets, promoted accounts, and promoted trends. While promoted tweets cost $0.50 to $2 per action, like a retweet, follow or like, promoted accounts cost $2 to $4 per follow. Promoted trends, in comparison, cost $200,000 per day.
Promoted tweets are tweets youâve already posted that you use as sponsored content. Itâs a great way for your business to capitalize on tweets that have a high performance. These are original tweets that you posted to your timeline that you promote to appear in the timelines of people who donât follow your business.
This allows you to target a large audience of people that you think will be interested in your business. It helps your tweet appear in front of more users and attract them to your page. This helps you reach people you couldnât normally reach organically.
Promoted tweets operate on an auction system where you place bids. Your business is charged based on engagements. These engagements include clicks, replies, retweets, and favorites. If someone takes one of these actions, it costs your business money.
The cost to promote a tweet ranges from $0.50 to $2.00 for each first action. The average falls around $1.35 each time someone clicks, replies, or retweets your tweet.
The cost to promote a tweet ranges from $0.50 to $2.00 for each first action. The average falls around $1.35 each time someone clicks, replies, or retweets your tweet.
Promoted accounts are paid ads that promote the entirety of your account. Users that arenât following your business will see a promoted tweet that features your account. Itâs a great way to help you gain new followers and grow your brand awareness.
When you run your campaign, you can target a specific audience to reach people who would be interested in your business. These ads will appear in timelines, the Who to Follow section, and the search results.
Similar to promoted tweets, promoted accounts operate on a bidding system. You determine the bid amount based on how much youâre willing to pay for each new follower.
The typical cost of running a promoted accounts advertising campaign costs falls between $2-4 per follower.
What are promoted trends?
When you go onto your Twitter newsfeed, youâll see a bar on the left-hand side that says, âtrends for you.â In this section, there are hashtags and topics that are trending currently on Twitter. Many of these trends are based on your interests, who you follow, and your location.
Promoted trends appear at the top of the trends list. Theyâre tagged with the word âpromotedâ to indicate paid content.
Like the other ad formats, you must place a bid to get featured on the promoted trends list. The biggest difference between promoted trends and the other ad formats is the cost.
Promoted trends cost $200,000 a day. For a small to mid-size business, this probably isnât a feasible option. Promotional trends are more suitable for larger companies with a bigger social media marketing budget.
Social media is one of the few marketing strategies that allow you to connect directly with your audience. You know who is interested in your business because they choose to follow your social media account.
This social media advantage helps your business in numerous ways:
You get to know them better: When you know your audience better, you can deliver more valuable content to them. You make the content more personalized to their interests, which leads to more engagement on your page and with your business.
You provide better customer service: A direct connection with your audience allows you to resolve issues easier. You can address them personally, deal with their issues 1-on-1, and build your brand in a positive light in the process.
You gain valuable insight about your customers: The direct connection with your audience helps you get to know your audience better. You see who interacts with your posts and how they interact with them. It helps you adapt your strategy to make it better for your followers.
You see how your audience perceives your business: Itâs always good to know how others view your business. With social media marketing, you know what your audience thinks of your company. Itâs a huge advantage of social media marketing because you can capitalize on aspects people like about your business and fix elements they donât like.
The direct connection with your audience is a great way to improve your overall marketing campaign. Youâll get insight from your followers and be able to adapt your social media strategy better to meet their needs.
The ability to post organic content for free is an incredible benefit of social media for business. This opens many opportunities for your company to connect with valuable leads at no cost. Itâs one of the reasons why companies love using these platforms.
You can post as much content as you want to engage your audience too.
These platforms enable you to post photos, videos, and more, depending upon the social media network. Itâs a great way to put your brand out in front of people interested in your business and help them get more familiar with it.
4. You have access to paid advertising services
If you want to go beyond organic posting, there is an option to run paid advertisements. Each social platform offers its own form of paid advertising. Your social media advertising capabilities will vary depending upon your platform.
Paid advertisements offer your business the opportunity to connect with interested leads that havenât found your business yet. Social media platforms allow you to tailor your ads to appear in the feeds of people who are looking for your products and services.
This creates a great opportunity for your business to expand your reach and obtain new leads. You help more interested leads find your business, which results in new followers, as well as conversions for your business.
One advantage of social media marketing is the ability to build your brand. When you connect with interested leads, you expose them to your brand. The ability to post organic content for free allows you to build brand recognition repeatedly with your audience.
This builds brand loyalty. The more people get exposed to your brand, the more they become familiar with it. Brand familiarity leads to more conversions down the line because people tend to buy from brands they know well.
Social media also helps you build your brand because it enables sharing. You can share, retweet, and re-pin content on these platforms. This means that followers can share your content with their friends and family, which helps expose your brand to more people.
Itâs an excellent way for you to gain new leads. You can reach leads that you wouldnât reach otherwise. It helps you grow your followers and earn more leads.
Social media is a great catalyst for driving traffic to your businessâs website.
Most social media platforms allow you to post content with a link to your website. When you create compelling content, you can entice your audience click on the link. This directs them to your site, where they can learn more about your business.
Itâs a great opportunity for you to help your audience get more familiar with your business.
They can check out your website and learn about your products and services.
Depending on your business, you can even let people use your site to book appointments or pay bills. A dental social media marketing strategy, for example, may direct people to the practiceâs website to book their first appointment and complete any new patient forms.
More traffic on your site also helps your other marketing efforts because youâll drive more relevant traffic to your page.
The last advantage to social media marketing is the ability to assess your performance. Whenever you run a marketing campaign, you want to know how itâs performing. Social media platforms make it easy for you to track your campaign to see if youâre driving valuable results.
You can determine how many people see your posts, comment, like, share, and more. If you run an advertising campaign, you can view metrics for that, too. Youâll see metrics like impressions, clicks, and conversions.
When you can evaluate your social media strategyâs performance, you can optimize it and improve it to drive better results.
One of the biggest advantages of social media marketing is that it is entirely free to start. None of the largest platforms have signup fees of any sort, so the only investment youâll need to make is in the form of time.
That being said, there are paid advertising options on most social media platforms. These can be a great tool for growing your following and reaching more users, but are by no means mandatory for businesses.
Perhaps the most unique advantage of social media is the ability to get help from your followers. People love to share things with their networks, from photos and recipes to interesting articles and hot deals.
Unlike other forms of Internet marketing, like your site and paid advertisements, content on social media is often shared. However wide your reach, your followers can share with their followers, who then share with their followers, giving you a wider reach (with lower cost) than a traditional marketing campaign.
You can also use social media to gain valuable information about your customers that will help you make smarter business decisions. For example, social listening allows you to discover how people feel about your company and brand. With social listening, you can uncover conversations about your business and answer questions about your offerings.
What do people like about your business? How can you improve your products and services to better meet the needs of your target audience? Understanding the answers to these questions can your business stand out from the competition and reach more people.
Passionate people and with the best tools and approaches at your disposal.
