Content marketing services: Our process

Blog posts

Micrographics

Infographics

Online guides

Videos

Slideshares

And more!

No matter which content marketing service package you choose, from our basic to our market leader plan, you can expect our award-winning team to deliver a competitive strategy and marketing campaign that reaches your company’s goals.

Learn more about some of the features of our content marketing services:

1. Content strategy and keyword research

First, our content marketing team will work with your business to fully understand your company, goals, and industry. Then, we’ll help you develop a custom content marketing strategy, designed to help your site content rank in search engine results and convert customers.

A core part of our content strategy is keyword research. By researching the keywords that matter to your audience, our team can develop original and valuable evergreen content that drives high-quality traffic to your website.

For example, if you’re a landscaping company, we may build content around these keywords:

1. “how often should you mow your lawn”

2. “weeds that look like grass”

3. “fertilizing new lawn”

4. “landscaping ideas for backyard”

As you can tell, these keywords focus on answering a user question — what weeds look like grass, how can you landscape a backyard, how do you fertilize a new lawn, and how often should you mow it. These aren’t transactional keywords, like, “residential landscaping company.”

How do we know which keywords to choose, though?

As your content marketing service provider, we look at several factors when conducting keyword research, including:

Search volume: It’s important to create content for keywords with a fair number of monthly searches. While a higher search volume is great, it doesn’t necessarily translate to achieving your goals, which is why we also consider keywords with a lower search volume.

Competition: Depending on your website’s SEO status, it can prove challenging to rank in search results for high-competition keywords. That is why our organic SEO services are a perfect addition to our content marketing services.

Cost-per-click (CPC): Another factor to consider during keyword research is the CPC. By referencing this number, our team can determine the potential value of the keyword to your business, as well as to your competitors.

User intent: One of our most critical considerations during keyword research is the user intent. If you create content that doesn’t answer the user intent behind the keyword, then it won’t perform. That’s why our team investigates a keyword’s user intent in-depth.

Once we finish our keyword research, we move onto developing a content plan for you.

2. Content development

Next, our services focus on creating a content project management schedule. In this step, we build a content calendar for your strategy. We also establish a deadline for writing and delivering the content to your team for review.

The amount of content we develop depends on your content marketing services package:

If you have the basic plan, we develop three pieces of content each month

If you have the aggressive plan, we develop six pieces of content each month

If you have the market leader plan, we develop 10 pieces of content each month

Note, if you want your content marketing management services to include more than 10 pieces of content each month, you can always request a customized plan from our strategy team. Just contact them online or by phone at 801-601-5359 to chat!

During this stage, your dedicated account manager also provides you with a walkthrough of our preferred platform for project management. Feel free to ask them questions, and they’ll be happy to answer and help you troubleshoot any issues.

3. Content creation

A core part of our content marketing services is content creation.

With the expertise of our talented project managers, as well as specialized writers and graphic designers, we create multiple types of content, including long-form content, blog posts, infographics, online guides, voice optimized content, white papers, and more for your company’s strategy.

Every strategy is different too, based on your unique needs.

While a pharmaceutical company’s digital marketing strategy, for example, may focus on awareness and education, an ecommerce store’s may emphasize immediate action. These focuses can result in different content type, like video for a pharmaceutical brand and blog posts for an ecommerce business.

Our team of editors then review each piece of content to ensure it matches your branding standards. Once your dedicated account manager looks over your deliverables, they’ll forward them to your team for feedback.

If you have any requested changes, our team takes care of them fast.

4. Content optimizations

In addition to our writers optimizing your content for search, your dedicated account manager will too. For example, if you’re launching a piece of long-form content on your website, they create a compelling title tag and meta description for it.

The result is optimized content for not only users but also search engines. By optimizing your content for both parties, we provide your content the best foundation for success — meaning it will not only resonate with your target audience but also rank well in search results.

You'll see content marketing, as well as SEO results with Tech Sailor as your content marketing services provider.

5. Content promotion

In addition to content creation, our content marketing agency's services also include content promotion. Our experienced network of industry influencers will work to distribute your content online — sharing it on sites and social platforms that matter most to your business.

Content promotion enables you to boost brand awareness, and it exposes more people to your message. As more people connect with your content online, you’ll reap the benefits of increased site traffic, conversions, and revenue.

We can also use paid strategies, like pay-per-click, to promote your owned media across the web. Social media advertising, for instance, is an excellent content marketing campaign strategy for content promotion.

6. Monthly reporting

We don’t stop after creating and promoting your content!

Our content marketing services include custom reporting that allows you to monitor your return on investment (ROI) and drive the best possible results from your marketing efforts.

As a part of our aggressive and market leader content marketing service packages, you receive a monthly content marketing strategy report. Your dedicated account manager compiles this report, which includes tons of helpful information you can share with your company’s decision makers.

No matter which tier of our content marketing management services you select, you will have access to insightful data. A few examples include an analysis of you and your competitors’ share of the market, as well as changes in your competitor's websites.

Our clients have access to MarketingCloud, or proprietary marketing software, that allows you to easily track leads from your site content. If you find certain types of content or topics work well for your business, we’ll help you revise your content strategy to focus on creating content that has the highest impact.

By partnering with our full-service digital marketing agency, you don’t have to worry about creating this content. We develop and launch your content marketing strategy for you. Plus, we feature an experienced team of writers with backgrounds in manufacturing, retail, and a slew of other industries.

Keep reading to learn more about the pricing and deliverables for our services.

Why invest in content marketing services?

For businesses that want to reach their target audience with web marketing, content marketing is a must. Even if your company operates offline, the best content marketing services offer value. With a powerful content marketing strategy, you can connect with audiences a few blocks away or halfway around the world.

That connection leads to several noteworthy benefits, including:

Grow your business

Consumers use the Internet for everything, from posting videos of their cats and dogs to finding products for their new home. In addition, 80 percent of consumers use the Internet for researching services or products — and when it comes to local searches, those have increased by more than 500 percent in recent years.

If you want to grow your business, it’s not enough to use traditional marketing or advertising.

Online visibility is critical, which is where content marketing comes into use. With a strategic content marketing plan and our leading content marketing agency, you can connect with consumers in varying stages of your buying funnel.

With your content assets, such as long-form content, blog posts, or infographics, you can create top, middle, and bottom of the funnel content that guides users from one stage to the next. Eventually, they reach the bottom — and that’s when you see the purchases, quote requests, and calls.

The result? A business that’s growing, with zero signs of slowing down.

Build your brand awareness

Your brand is one of the most valuable things your company owns. It defines your business, as well as contributes to the retention and loyalty of your clients. It also influences their purchase decisions, which is why building brand awareness is imperative.

With our content marketing management services, you can increase awareness of your brand among your target audience. However, it takes time to build brand awareness. This is why content marketing is an ongoing strategy — just like search engine optimization (SEO).

Like SEO, content marketing delivers long-term revenue and brand awareness for your company. With increased brand awareness, you can expect more shoppers to choose your company when they’re ready to buy.

Why? For weeks, months, or maybe even years, you’ve provided them with high-quality, informative content. This quality content has provided value by answering their questions and offering them guidance.

Research also confirms that content marketing is a powerhouse when it comes to brand awareness. By building your brand and establishing brand loyalty, you can increase your wallet share up to nine times — that’s massive, especially in a competitive industry.

Increase your revenue

Another reason why companies invest in content marketing? Its rising conversion rate. Recent studies revealed that businesses with content marketing plans have conversion rates six times higher than businesses that bypass this digital marketing strategy.

If your monthly conversion rate is 35 percent, whether for product purchases, store visits, or newsletter sign-ups, a six-time increase would boost your conversion rate by two percent. That may seem like a small gain, but consider the average value of a new lead or the average spend of a customer.

Better yet, think of your competition. With our competitive content marketing services, you gain a competitive edge in your marketplace. That edge helps your company earn more valuable leads and clients — limiting the growth of your competitors.

The result is a business that’s expanding its market share and revenues.

Reach your target audience

In today’s online world, consumers have a massive amount of power. They can block ads on their browsers, as well as choose which websites and companies they interact with online. That can make it difficult to reach your target audience via select marketing channels.

With our content strategy services, your business becomes an online hub for your ideal customer. By learning about your target audience, as well as researching their preferences and pain points, we build a competitive and thoughtful strategy that encourages them to read, interact, and share your content.

Content marketing also appeals to how modern consumers shop.

When researching a product or service, shoppers read almost 12 pieces of content before purchasing. While some of that content comes from non-competitor websites, such as an industry news site, users arrive on competing sites as they read more bottom of the funnel content.

With content marketing agency's services, you can prevent that.

Our award-winning team will create a personalized strategy that includes not only bottom of the funnel content but also middle and top of the funnel content. That kind of strategy helps you connect with users in the early, middle, and later stages of the buying funnel.

Then, when your target audience makes their buying decision, it’s your company they choose.

Expand your consumer base

A lot of companies focus their business strategy on reaching bottom of the funnel (BOFU) customers. It’s understandable too — these consumers offer immediate results, which your team can then show to your company’s decision makers.

If you want to grow your business, though, you need to think about users in the earlier stages of your buying funnel. While they won’t call your company or purchase your product on the first day, they will respond to your calls-to-action (CTAs) at some point.

Why?

Before they buy, consumers want to learn about your business — but in a non-promotional way. In fact, 70 percent of users prefer getting to know a company through content, like articles or blog posts, rather than advertisements.

As an example, think about someone researching a medical center for knee replacement surgery. Content can help them learn about the facility and staff, plus build a relationship with the facility before they even visit it for a consultation.

In comparison, an ad won’t create that kind of relationship. In fact, more than 70 percent of marketers find content marketing more effective than print ads, which is why medical content marketing matters so much to the healthcare sector.

By considering every step of your buying funnel in your company’s business and content marketing strategy, you have the potential to expand your consumer base. With a bigger following, you can boost the other benefits of content marketing, like increased conversions and brand awareness.

As your partner, you can trust Tech Sailor to deliver those perks. With more than 20 years of experience and a team with a track record for creating innovative and results-driven content, we are the leading choice for top content marketing services.