Inside our ecommerce SEO services

When you start selling online using web marketing, you want to ensure that you are directing the right type of customers to your site. You can accomplish this by making sure that you have the right kind of content that contains the right keywords.

Search engines rely on matching the words that people are searching for to the words that are found on your website, meaning SEO for an ecommerce website includes informative, descriptive text.

If you have the words on your site that shoppers’ type into a search engine, you stand a better chance at being found.

In fact, more than 50 percent of users find a new company or product after a search.

However, it’s difficult to figure out which words to add to your site, and secondly, how to make sure that you have room for all the different phrases you need. To start the ecommerce search engine optimization process, you should know what keywords or phrases you want to target.

Here's how we start our ecommerce SEO process for our clients, and what you can expect when you work with our in-house team of ecommerce SEO experts.

1. Keyword identification

Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or keyphrases.

By using keyword research tools, asking your customers how they describe your products, or working with you to find the keywords you already know are successful, we'll find out how you should describe your store or products to rank highly in searches

2. Product page optimization

Every page on your website needs optimization for search engines.

When it comes to ecommerce stores, it's hard to find anything more important to optimize than product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as "long-tail keywords."

If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords.

To ensure that your product pages earn a high ranking in search results, we'll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.

3. Navigation optimization

SEO for ecommerce sites also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We'll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.

It's also essential that your navigation is easy-to-use and understand.

If not, you may find that users get confused and leave your site almost as soon as they arrive. Why stay if they can't find what they want? This quick departure — also called a "bounce" — can lead to a higher bounce rate.

4. Content creation

Since it's difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your ecommerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.

A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.

The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.

Ecommerce SEO improves your online visibility

Since it's difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your ecommerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.

A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.

The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.