Passionate people and with the best tools and approaches at your disposal.
Curious about how much email marketing services cost? Browse Tech Sailor pricing now or keep reading to learn more about how much email marketing costs.
Email marketing makes it easy for you to boost your annual revenue. With a smart approach, the right software, and a little elbow grease, you can turn a 100-word email message into thousands in returns.
All you need is an email marketing plan. With email marketing, you can:
Promote brand recognition
Encourage new and repeat customers by linking to your website
Build an audience of brand-loyal enthusiasts who want to regularly hear from you
So how much should you expect to pay for email marketing? Keep reading to learn the answer!
On average, a mid-size business can expect to spend $9 - $1,000 per month on email marketing if they self-manage their campaigns (depending on the platform and number of subscribers) or $300 - $500 per month if they work with an agency.
A well-designed and well-executed email marketing message reminds prior and existing customers, as well as potential customers, to visit your website and gives them the incentive to do so. At the heart of any successful email marketing campaign is customer retention and relationship building, and we configure every email marketing campaign with that end goal in mind.
By staying at the forefront of your customers' minds, you significantly increase the likelihood that when it comes time for your email recipients to make a purchase, they will choose you over your competitors.
Email Marketing Pricing
Reports show that 82% of marketers spend between 0% and 20% of their marketing budgets on email. However, it’s recommended that you dedicate 16% of your total marketing budget to email marketing. The exact amount you allocate to email marketing will depend on a number of factors including:
Annual revenue
Percentage of overall revenue generated online
Your industry
The product/service you sell
Your overall digital marketing goals
Ultimately, you will need to choose an email marketing budget that works for your company and goals. That being said, email marketing is an extremely cost effective strategy, and it can earn you an incredibly high ROI — $44 for every $1 you spend.
So if you’re looking for a way to reach more customers for less money, email marketing is a great option.
There are a number of factors that will impact the cost of your email campaigns.
If your email list of full of inactive subscribers, you will need to take some time to clean it up in order to get the best results for your email campaigns.
Tools like Kickbox, NeverBounce, and BriteVerify can help you identify faulty email addresses and inactive subscribers so you avoid sending to those people.
Here’s how much you can expect to pay for each of these services.
Kickbox offers users 100 free verifications. After that, here’s what you should expect to pay to verify subscribers’ email addresses:
50k verifications: $250
100k verifications: $400
250k verifications: $750
500k verifications: $1,000
1mm verifications: $1,500
5mm verifications: $2,500
You can check out more info about Kickbox’s pricing here.
NeverBounce offers volume rates, so the more emails you verify, the less you will pay per email verification. Here’s what you can expect to pay for NeverBounce:
Up to 10k verifications: $0.008/email
Up to 100k verifications: $0.005/email
Up to 250k verifications: $0.004/email
Up to 1mm verifications: $0.003/email
Up to 3mm verifications: $0.0025/email
Up to 10mm verifications: $0.001/email
This means that if you want to verify 100k emails, you can expect to pay $0.004 per email or $400. For more information, you can check out their price calculator.
With BriteVerify, your first 250,000 email verifications each month cost $0.01. BriteVerify also offers tiered discounts, so the more emails you verify every month, the less it will cost. Here’s a breakdown of their volume rates:
0-250k verifications: $0.01/email
250k – 500k: $0.008/email
500k – 1mm: $0.006/email
1mm – 2 mm: $0.005/email
So for example, if you want to verify 100k email addresses, you should expect to pay $0.01/email or $1,000. For more information about BriteVerify’s pricing, you can check out their price calculator.
To maintain a quality email list, we recommend cleaning your email list once per quarter or every three months.
As one of the top email marketing management companies in the nation, Tech Sailor knows how to get—and keep—your brand into the heads of your customers, and it starts with strong email marketing campaigns. We have a whole team dedicated to marketing your business with email, and we've helped to drive over 3 million leads so far.
To see how the prices of email marketing services can fit into your budget, check out our email campaign pricing below.
Fully managed email marketing is exactly what it sounds like — we do everything you need to run a successful email marketing campaign!
That includes writing the emails, adding engaging elements, and tracking the results, and you never have to lift a finger. You'll also have complete access to our data and strategies so you can have the final decision for what happens to your business.
Features | Basic | Market Leader | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|
Number of emails included per month | 1 | Up to 2 | |||||||||
Monthly email content written by Tech Sailor (up to 250 words per email) | |||||||||||
Basic creative graphics for visual engagement (up to two per email) | |||||||||||
Campaign & target strategy | |||||||||||
Creative theme development | |||||||||||
Design edits for each email | |||||||||||
Coding of emails | |||||||||||
Split testing subject lines | |||||||||||
Conversion tracking | |||||||||||
Testing of emails on 24 mail clients | |||||||||||
Distribution of emails | |||||||||||
Subscriber list management | |||||||||||
Open rate analysis | |||||||||||
Click rate analysis | |||||||||||
Monthly/quarterly lead generation reports | |||||||||||
Email metrics real-time login | |||||||||||
List split testing | |||||||||||
Call tracking | |||||||||||
Online campaign project management | |||||||||||
Subscriber list management | |||||||||||
200+ SMEs behind campaign driving results | |||||||||||
Website signup implementation | |||||||||||
Landing page implementation | View Pricing | View Pricing | |||||||||
Initial email template creation (Fully responsive pre-built template) | |||||||||||
Custom email template design | $900 | $900 | |||||||||
Can send in any email platform you choose (i.e. MyEmail, MailChimp, Constant Contact, etc.) | |||||||||||
Additional Emails | $250 per additional Email | ||||||||||
Monthly investment: | $450 per month | $700 per month | |||||||||
Need more information? Call Us: 51816266 |
GET STARTED | GET STARTED | |||||||||
Partially managed email marketing services are great for when you want to regularly reach out to your customers or prospects. You also create the content of each email so you can directly speak to your customers and prospects for the best possible results. Aside from that, we take care of everything else.
If you want, we'll also test the emails that go to your recipients so we can see what kind of content, formats, and headlines appeal to your recipients the most. Once we identify the common elements that drive people to your site, we'll use them more so you can enjoy more success.
We can even track phone calls that customers make to you as a result of your emails. That way, you can get as much information as you need from one comprehensive service.
Features | Basic - Quarterly | Basic | Market Leader | Enterprise |
---|---|---|---|---|
Number of emails included per month | 1 - Every 3 months | 1 | Up to 2 | Up to 4 |
Email copywriting | Provided by client | Provided by client | Provided by client | Provided by client |
Basic creative graphics for visual engagement (up to two per email) | ||||
Campaign & target strategy | ||||
Creative theme development | ||||
Design edits for each email | ||||
Coding of emails | ||||
Split testing subject lines | ||||
Conversion tracking | ||||
Testing of emails on 24 mail clients | ||||
Distribution of emails | ||||
Subscriber list management | ||||
Open rate analysis | ||||
Click rate analysis | ||||
Monthly/quarterly lead generation reports | ||||
Email metrics real-time login | ||||
List split testing | ||||
Call tracking | ||||
Online campaign project management | ||||
Subscriber list management | ||||
200+ SMEs behind campaign driving results | ||||
Website signup implementation | ||||
Landing page implementation | View Pricing | View Pricing | View Pricing | View Pricing |
Initial email template creation (Fully responsive pre-built template) | ||||
Custom email template design | $900 | $900 | $900 | $900 |
Can send in any email platform you choose (i.e. MyEmail, MailChimp, Constant Contact, etc.) | ||||
Additional Emails | $150 per additional Email | |||
Monthly investment: | $125 per month | $300 per month | $450 per month | $750 per month |
Need more information? Call Us: 51816266 |
GET STARTED | GET STARTED | GET STARTED | GET STARTED |
Since your customers’ purchase decisions can take weeks or months, Tech Sailor offers lead nurture email marketing services to help you develop relationships with them and provide them with the information they need to purchase.
All of our lead nurture email plans come with a lifecycle email strategic distribution schedule, campaign and target strategy, lead nurture workflow development, recommended sales cycle implementation, copywriting, graphics, email testing, and more. Here’s what included and what you should expect to pay for lead nurture email marketing from Tech Sailor.
Features | 1 Lead Nurture Email Campaign | 1 Lead Nurture Smart Email Campaign | 2 Lead Nurture Email Campaigns | 1 Lead Nurture Email Campaign & 3 Intelligent Email Trigger Campaigns |
---|---|---|---|---|
Email marketing sequence | One 3 part lifecycle email drip sequence | One 6 part lifecycle email drip sequence | Two 6 part lifecycle email drip sequence (12 total emails) |
Two 10 part lifecycle email drip sequence (20 total emails) |
Lifecycle email strategic distribution schedule | ||||
Campaign and target strategy | ||||
Lead nurture workflow development | ||||
Recommended sales cycle implementation | ||||
Creative theme development | ||||
Design theme edits for each lifecycle email | ||||
Copywriting for email campaigns Up to 200 words written per email |
||||
Graphics design for email body content | ||||
Coding of lifecycle emails | ||||
Web form signup implementation | By Quote | By Quote | By Quote | By Quote |
Web form signup tagging coding | ||||
Testing of emails on 24 clients | ||||
Built-in unsubscribe functionality | ||||
Ability to create custom segmented lists | ||||
Manual form subscription to lifecycle email campaign | ||||
On-demand reports for open rate per lifecycle campaign stage | ||||
On-demand reports for individual subscribers | ||||
On-demand clickthrough rate reports per drip stage | ||||
Ability to add additional lifecycle stages in the future | ||||
Call tracking number for ROI reporting | ||||
Complete visitor/lead lifecycle view (website visits, pages viewed, emails viewed, emails opened, etc.) | ||||
Triggered emails based on web visitor behavior | ||||
Triggered intelligent emails based on firmographic industry visitor data (CompanyTracker data integration) | ||||
Triggered intelligent emails based on firmographic company revenue and employee count visitor data (CompanyTracker data integration) | ||||
Triggered intelligent emails based on firmographic company location visitor data (CompanyTracker data integration) | ||||
200+ SMEs behind campaign driving results | ||||
1 additional lead nurture email added each quarter | $125/quarter | |||
Initial investment (design, copywriting, strategy and tracking setup) &: | $500 | $1,000 | $1,750 | $2,500 |
Up to 3,000 subscribers (or) | $200 per mo. ($300 non-customers) | $200 per mo. ($300 non-customers) | $200 per mo. ($300 non-customers) | $200 per mo. ($300 non-customers) |
3,000 to 10,000 subscribers (or) | $450 per mo. ($600 non-customers) | $450 per mo. ($600 non-customers) | $450 per mo. ($600 non-customers) | $450 per mo. ($600 non-customers) |
10,000 to 25,000 subscribers (or) | $750 per mo. ($900 non-customers) | $750 per mo. ($900 non-customers) | $750 per mo. ($900 non-customers) | $750 per mo. ($900 non-customers) |
Over 25,000 subscribers | Call us - volume discounts apply | Call us - volume discounts apply | Call us - volume discounts apply | Call us - volume discounts apply |
Need more information? Call Us: 51816266 |
GET STARTED | GET STARTED | GET STARTED | GET STARTED |
If you want to keep new leads engaged with your business, drip email marketing is a great solution. Drip programs allow you to automatically send pre-written emails when subscribers take certain actions or arrive at various stages of the buying process.
Features | 1 Drip Campaign | 3 Drip Campaigns |
---|---|---|
Email marketing series | 6 part drip email series | 6 part drip email series for 3 forms (18 total drip emails) |
Drip email strategic distribution schedule | ||
Campaign and target strategy | ||
Lead nuture workflow development | ||
Recommended sales cycle implementation | ||
Creative theme development | ||
Design theme edits for each drip email | ||
Copywriting for email campaigns | ||
Graphics design for email body content | ||
Coding of drip emails | ||
Web form signup implementation | ||
Web form signup tagging coding | ||
Testing of emails on 24 clients | ||
Built-in unsubscribe functionality | ||
Ability to create custom segmented lists | ||
Manual form subscription to drip email campaign | ||
On-demand reports for open rate per drip campaign stage | ||
On-demand reports for individual subscribers | ||
On-demand clickthrough rate reports per drip stage | ||
Ability to add additional drip stages in the future | ||
200+ SMEs behind campaign driving results | ||
Initial design, copywriting, strategy and tracking setup (&): | $1,750 | $3,500 |
Up to 5,000 subscribers (or) | $200 per month | $200 per month |
5,000 to 20,000 subscribers (or) | $450 per month | $450 per month |
20,000 to 50,000 subscribers (or) | $750 per month | $750 per month |
Over 50,000 subscribers | Call us - volume discounts apply | Call us - volume discounts apply |
Need more information? Call Us: 51816266 |
GET STARTED | GET STARTED |
If you’re looking to invest in custom email design? Tech Sailor offers one-time email design services to help you create aesthetically pleasing emails that drive results for your business. With all of our email design plans, you’ll get a call to action strategy, email layout prototype, edits to email creative, creative build into HTML, incorporation of email into MyEmail (if applicable), responsive design, and email testing.
Features | Basic | Enhanced |
---|---|---|
Call to action strategy | ||
Email layout prototype | ||
Edits to email creative | ||
Creative build into HTML | ||
Importation of email into MyEmail (if applicable) | ||
Testing on 20+ email clients | ||
Testing of email on mobile devices | ||
Email marketing strategy document | ||
Assistance with copywriting for 1st email blast | ||
Email marketing delivery schedule assistance | ||
1 hour strategy call with a Tech Sailor email marketing expert | ||
Email marketing tips provided - post 1st or 2nd delivery (performance/analytics review) | ||
Responsive design & testing | ||
200+ SMEs behind campaign driving results | ||
Investment | $900 | $1,699 |
Need more information? Call Us: 51816266 |
GET STARTED | GET STARTED |
At Tech Sailor, we developed our own proprietary email marketing software that's perfect for growing your business. It not only sends your emails to full lists of recipients, but also mitigates the cost of email blasts to maintain a positive ROI for your company.
MyEmail includes loads of different features that help you track your emails and refine your marketing strategy, and we're confident that it'll give you the competitive edge you need to succeed. The small email blast cost is an added bonus to all of the other helpful features you have in one convenient location.
MyEmail reports essential data on each email so you can detect trends, consistencies, and preferences in your audience. The more you see, the more you can implement in later strategies for more success!
If you want to use MyEmail to send self-managed email campaigns, you can expect to pay:
Features | Non-Tech Sailor Clients, Self-Managed |
---|---|
Distribution Cost | $5 per blast |
Recipient | $0.03 per recipient |
Branded responsive email marketing template development | $900 |
Campaign support or assistance | $120 per hour |
Need more information? Call Us: 51816266 |
GET STARTED |
Passionate people and with the best tools and approaches at your disposal.