7 reasons email marketing is great for your business

When you partner with Tech Sailor for email marketing services, you are taking advantage of one of the most powerful and effective digital marketing channels. You may have heard that email marketing is losing steam, or it’s not as effective as some other digital marketing strategies. However, that couldn’t be farther from the truth.

Email marketing is one of the most cost-effective and beneficial digital marketing strategies available. It allows you to connect with your audience, remind them of events your company is hosting, share special offers, and more.

1. People check their email - a lot

In fact, 89% of Americans check their email at least once a day. That means if you adopt an email marketing campaign, you’re meeting your audience where they’re already looking — in their inboxes.

It’s common sense to provide your target audience with messages that they’re bound to see, and the inbox is a perfect place.

2. Encourage subscribers to visit your store

You can also use email to get users to visit your storefront to make a purchase.

By telling your subscribers about in-store events and specials, you can encourage them to visit your physical store. Not only will this be a great way to interact with your customers face-to-face, but they’ll get a chance to physically see your products and potentially make a purchase.

3. Encourage subscribers to visit your website

If you don’t have a physical storefront, you can still use emails to get users to visit your website.

When you make it easy for subscribers to navigate from the email to your website, in the form of buttons and links throughout your emails, you’ll see more website traffic from your email campaign as well.

Website traffic is important because the more people that visit your website, the more your brand awareness increases, and the more likely you are to make conversions.

4. You can appeal to your subscribers by personalizing emails

Email is also a great place to show your subscribers that they’re important to you. How do you do that? Personalization.

In fact, 74% of marketers say that target personalization increases customer engagement. This definitely makes sense, since when you personalize emails, you appeal to the subscriber’s personal interests based on previous purchases, pages they’ve visited, and more.

When you personalize an email, you can start by using the subscribers name instead of making it seem like a general, bulk email. When a user sees their name, they know that the email was meant specifically for them.

You can also personalize the subject line, which is known to increase the likelihood that users will open the email by 26%.

You can also personalize the email content to each specific recipient based on what they’ve searched for on your website, items they’ve left in their cart, and prior purchases they’ve made.

You can suggest similar products, remind them about an item they left in their card, or let them know that you still have the item in stock

5. Email marketing has the highest ROI of any other digital strateg

ROI is extremely important in a business aspect — it stands for return on investment and basically tells you how much profit you make for every dollar you spend in advertising, marketing, materials, or any other expenses.

The ROI of email marketing is an incredible 4400%, which means for every $1 you spend on your email marketing campaign, you’ll essentially make $44 in profit.

With that kind of ROI, there’s no reason you shouldn’t be adopting an email marketing campaign for your business.

6. You get a high click-through rate with emails

One of the goals of any digital marketing strategy is to increase clicks to your website.

Whether it’s with a Facebook post, a button on your website, or a link on Yelp, you want to do everything you can to get people to visit your website.

When compared to tweets, emails are 6 times more likely to get a click.

7. Email marketing drives conversions

If you’re looking for a digital strategy that drives conversions, email marketing is one of the best.

In fact, email marketing drives more conversions than any other channel, including both search engine marketing and social media marketing.

At the end of the day, conversions are what makes your business money, and conversions are one of the metrics that helps you decipher the health and well-being of your business. Without conversions, your business simply won’t stay afloat, and if you want to add an extra boost to your sales numbers, email marketing is a great way to do so.

Why should I hire an agency to take care of my email marketing management?

When you’re deciding whether or not to hire an email marketing management agency, there are a few things to consider.

Is anyone on your team knowledgeable about email marketing?

When you’re looking to keep your email marketing in-house, one of the most important things to consider is whether or not anyone on your team has experience in the field of email marketing.

To have the best possible campaign that is beneficial and effective, it’s crucial that you have an expert working on your campaign — from the automation, to the content, to the personalization, there’s a lot that goes into email marketing. If you put just anyone on the job, you likely won’t get the same results that you would get from an agency.

If you don’t have anyone on your team, and want to hire an in-house freelancer, you could end up spending a lot of unnecessary budget. Not only will you have to pay them salary, but you’ll also have to provide them with all the resources necessary to create the best possible email marketing campaign for your business.

Consider this before deciding to do email marketing on your own

Many small business owners do it all in house — their bookkeeping, payroll, content creation, etc. But if you’re planning to do your email marketing in house, and learn it yourself, it’s important to ask yourself the following:

Do I have extra time in my schedule to learn about email marketing?

Am I interested enough in email marketing to give it my all?

After I learn about email marketing, do I have enough time to manage a campaign?

Do I have time to reach out to potential customers?

Do I have time to stay in touch with current customers?

These are all important and valid questions to consider before taking on email marketing by yourself.

If you find that both of the answers to these questions are “no,” it’s time to start looking for an email marketing management agency that fits your needs.

Why should you hire an agency? There’s a few great reasons.

They know what they’re doing

Agencies specialize in providing email marketing management to their clients, which means they have all the time and the resources necessary to be experts in the field.

Your job is to run your business, an agencies job is to provide you with stellar email marketing services — and that’s just what they do.

Their entire day is spent talking with clients, learning new techniques, and keeping themselves up to date in the industry. There’s a reason they work at an agency, and it’s because they’re really good at what they do.

Not to mention, when you hire an agency that is comprised of experts, you’ll never have to worry about your campaign. They take care of everything for you, while showing you the ropes along the way. Tech Sailor is home to over 180 marketing experts who know just how to craft the perfect content for your emails, manage your campaign, and consistently report the results. We’re so successful at our craft, that we’ve driven over 1 million leads for our clients.

You can finally go home and eat dinner with your family after a long day of work instead of staying late to work on your email marketing campaign.

They do everything for you

When you hire an email marketing management agency, they offer everything necessary to create the perfect email campaign. That means they typically offer the content, the email design, the automated delivery, and more.

At Tech Sailor, we offer monthly email content creation, a campaign strategy, email coding, split testing of subject lines, and so much more.

We’ll even distribute your emails, implement your landing pages, and provide monthly or quarterly lead generation reports, depending on your preference.

They offer different email options

Did you know there are many different kinds of email campaigns? Each one is good for a different situation and a different target audience, and most email marketing agencies will offer numerous options.

For example, segmenting your email campaigns means that you send a different email to different segments of your email list. This could mean a batch of emails that goes to subscribers that have shopped with you before and a batch that goes to subscribers that haven’t. Batches could go to recipients in different time zones, or recipients that take interest in different departments of your store.

Drip email campaigns are a way to nurture leads until they eventually convert. Each email is sent at the appropriate time in the marketing cycle and their content is built to encourage subscribers to convert at each stage of the marketing funnel.

They’ll tell you how your campaign is progressing

Most email marketing management agencies also provide analytics for your emails.

This is extremely important when you want to consistently improve your email’s content, design, or approach.

Analytics allows your email marketer to give you information such as the open rate of an email, if a user clicked a link in the email, and other valuable information that helps you to decide how to shift your strategy if it’s not working to the best of its ability.