Inside our YouTube advertising services

If you’re ready to invest in YouTube advertising services, you can expect the following (and more) from our YouTube advertising company:

1. Stay on trend

Our YouTube advertising agency stays up to date on trends. Video marketing is evolving and changing, and you want to partner with a company that keeps up on those shifts.

By staying ahead of those trends, our YouTube advertising company will help your videos drive success. You’ll have videos that perform better and drive more valuable results for your business.

2. Ongoing training

Since video trends are constantly changing, our award-winning team is always growing their video marketing knowledge. With our continual training to learn new ways to create and promote videos, we can apply that expertise to your videos.

This means that you’ll get the best videos for your business and the most from your YouTube advertising services. You can rely on our video advertising company to produce successful YouTube ads.

3. Transparent pricing

Anytime you want to invest in a marketing strategy, cost is always a big weighing factor. You want to use methods that work with your budget and drive positive results that help your business grow.

This is often a challenge because companies hide their prices. This leads you to have to reach out to each provider to ask about pricing. It’s challenging when you’re trying to decide which agency is best for your business.

At Tech Sailor, we offer transparent pricing. Transparent pricing ensures that you know what you’re getting, and you know what to expect to pay. There aren’t hidden fees that appear later after you’ve already signed a contract.

With our upfront pricing for our YouTube advertising services, you have pricing knowledge up front and can make an informed decision.

4. Transparent reporting

Next to transparent pricing, transparent reporting is the most critical part of choosing a YouTube advertising company. If you invest time and money into an advertising campaign, you should know what’s happening and if it’s working.

With our transparent reporting, you know what you’re getting. You’ll have insight into your campaign and understand how it’s performing. This allows you to see if your videos are garnering the results you desire.

Our transparent reporting keeps your business in the loop too. You know where you need to make changes and can work with your video marketing company to improve your campaign.

5. Great communication

When you hire a YouTube advertising agency like Tech Sailor, you get a partner that keeps you in the loop about your campaign.

Your dedicated Tech Sailor account manager will keep you up-to-date about your campaign and share its progress and opportunities for better performance.

6. Tracking metrics

When you hire our YouTube advertising company, we track campaign metrics for you. Metrics help you determine your campaign’s success. Here are a few metrics we monitor:

Video views: This is the number of times someone chooses to watch your ad. The view is only counted when someone views your ad for at least 30 seconds or clicks on it.

View rate: The view rate is the total views divided by the total impressions, formatted in a percentage. This is a good indication of how well your content is working for your audience. If you have a high number of views with your impressions, it means that people are engaging with your content and interested in it.

Earned actions: Earned actions are actions such as likes, additional video views from the first view, and subscriptions. The more actions you get, the better it looks for your business. It suggests a deeper level of interest and engagement, which is a positive reflection of your business.

Impressions: Impressions are the number of times your ad was shown to someone. This is counted regardless of how long your ad runs.

These are just a few metrics our YouTube advertising company monitors.

In addition, we have a program set up to monitor these metrics.

We use Google Ads and Google Analytics to track your campaign. Since Google owns YouTube, you can feel confident that these tools will work well to measure the success of your campaigns.

We also use our proprietary, client-only software, MarketingCloud, to track and report your YouTube ads even better.

Why use YouTube advertising services?

As you investigate YouTube advertising services, you may wonder why you should invest in them. Here are three reasons to invest in YouTube advertising services.

1. YouTube has an active user base

Whenever you invest in an advertising service, you want to know that you can reach people. You want to reach people who actively engage and use the platform. With YouTube, you will reach an active audience that is using the platform regularly.

The average mobile viewing session on YouTube is about 40 minutes. When people are on this platform, they remain on it for a long time. This creates a window of opportunity for your business to reach these leads.

People go on YouTube every day for different reasons:

To watch entertaining content: People go on YouTube to watch exciting content that interests them. It could be clips from their favorite TV show or a YouTube star they follow.

To learn how to do something: Many people rely on how-to videos to help them learn how to do things. People turn to YouTube to give them a visual perspective on how to make and create.

To buy products and services: People often make an impulsive decision to buy a product after watching a video. Whether it’s a product review or a company creating a promotional video, YouTube drives people to make purchases.

To travel: People will watch YouTube videos to learn about different areas and destinations. It helps people who are looking to visit new places.

If you advertise on YouTube, you’re creating an opportunity for your business to engage with these leads. You can reach your audience through videos they watch the most and get them to check out your business

2. YouTube videos are popular

Videos rose dramatically as the most popular form of content. In fact, people are 10 times more likely to interact with a video than a block of text. This need for a visual representation of information has made YouTube popular.

Since YouTube videos are popular, you’re more likely to reach and engage your audience. Considering the average number of videos watched per day on their platform is 5 billion, you have great opportunities to reach and engage your audience.

3. Videos are shareable

When you invest in YouTube advertising services, you’re investing in an easily shareable medium. Over 5 billion videos get shared on YouTube’s platform. Videos are easy to share, and users enjoy showing content to their friends and family.

With videos being easily shareable, it makes it easier for your business to reach more people. If you have an ad on a video and someone shares that video with a friend, they’ll see your ad too. This means your company gets more exposure and reaches more interested leads.

Who should use YouTube advertising services?

As you research more about YouTube advertising services, you may wonder if you should hire a YouTube ad agency like Tech Sailor to handle your campaign. Here are a few reasons to invest:

You want to promote your video content

If you create awesome, informative videos, YouTube advertising services can help your brand grow. The trouble arises when you don’t know how to promote that content to reach more people.

With our YouTube advertising company, you can expose more people to your video advertisements.

We will help your video ads reach interested leads with smart targeting and bidding.

You don’t have time to advertise

When you’re busy running your business, you don’t always have time to run a YouTube ad campaign. You must focus on the daily operations of your business. This doesn’t mean you must forego the benefits of running a YouTube advertising campaign.

Instead, you can rely on our YouTube advertising company to run your ad campaign. We have the knowledge and expertise to help you run a successful campaign. In fact, our knowledge and expertise have allowed us to drive over $2.4 billion in sales over 6.3 million leads for our clients in the past five years.

You can worry about running your business while our YouTube advertising company works on your campaign. It allows you to get the best of both worlds.

You don’t know how to start a YouTube ad campaign

Many businesses don’t know where to start with a YouTube ad campaign.

You know you want to run a campaign, but you aren’t sure how to start one, how to properly optimize your videos, or how to monitor the results of your campaign. This is where our agency can help.

When you partner with us, you’re working with experts. We have experience running YouTube advertising campaigns and will know how to help you run a successful campaign. You won’t stress out about having to learn YouTube’s inner workings.